If you’re a beginner to the world of website building, then you’re probably wondering how to get more people to visit your website. One of the first steps for you is to learn the basics of search engine optimization (SEO). But if you’re already more experienced than that, you’re likely looking for practical SEO tools and tips. So whether you’re thinking about building your first website or you’ve already built a few, I’ve compiled a list of the top 3 free SEO tools that you should consider using.
1. Google Analytics
Experienced online marketers know that analytics are an important tool in measuring website success. Learning to track search queries, traffic sources, referrals, and conversions will make you a veritable analytics ninja, so that you can make regular improvements to your site. As of February 2014, Google Analytics is set up with five unique reporting categories: Real-Time, Audience, Acquisition, Behavior, and Conversions.
2. Google Webmaster Tools
Google Webmaster Tools is another great free tool that gives website owners detailed reports into their website’s visibility within Google’s search engine. These are the most important areas to review:
Search Appearance > HTML Improvements
This is where you can find website issues related to duplicate title tags, missing title tags, duplicate meta-descriptions, and missing meta-descriptions.
Search Traffic > Links to Your Site
This shows you who links to your website the most, as well as your most linked content.
Google Index > Index Status
In this report, you’ll be able to make sure that your website is being indexed.
Crawl > Crawl Errors
Here you’ll be able to see any Google crawl errors on your website. Google also provides additional information on how to fix any errors that may arise.
The MozBar, also known as the SEO Toolbar by Moz, is a plugin extension available for Chrome and Firefox. There is a paid version of the toolbar that gives you access to advanced metrics and features, but the free version is still very useful.
The MozBar provides easy to read on-page elements (e.g. title tags and meta descriptions) and link data, such as how many websites link to that web page, for any website that you visit. If you’re curious about a competitor’s on-page SEO strategy, this is a quick and easy way to get some of that information. You’ll be able to sneak a peak into your competitor’s online mindset by seeing their Domain Authority, which shows how relevant a website is in relation to the entire web, as well as their title tags and meta descriptions for key landing pages. The MozBar also offers a SERP (search engine results page) Overlay extension. This shows you Page Authority and Domain Authority for each search result in Google. Similar to Domain Authority, Page Authority measures that page’s importance as compared to other pages on the internet. Check out the screenshot below.